2022 MGDLS #4 (Presentation)

On October 7, 2022, the 4th Marina G. Dayrit Lecture Series with the theme: “THE NEXT NEW NORMAL FOR MARKETING: BUILDING A SUCCESSFUL MARKETING BRAND IN THE DIGITAL LIBRARY ENVIRONMENT” was conducted via Zoom. The resource speaker,  Mr. Ivan Ray T. Verzonilla is the Project Office of the Philippine Retailers Association (PRA) and currently a faculty member at the Far Eastern University Manila.

The objectives of this lecture are:

  1. To understand the evolving marketing strategies that fit to digital library environment.
  2. To learn different strategies for handling marketing brand in the digital library environment.