{"id":150,"date":"2022-10-25T09:15:00","date_gmt":"2022-10-25T01:15:00","guid":{"rendered":"https:\/\/web.paarl.org.ph\/?p=150"},"modified":"2026-03-22T12:45:05","modified_gmt":"2026-03-22T04:45:05","slug":"2022-mgdmls4","status":"publish","type":"post","link":"https:\/\/paarl.org.ph\/?p=150","title":{"rendered":"2022 MGDMLS #4 (Presentation)"},"content":{"rendered":"\n<p class=\"gtfy-1\">On October 7, 2022, the 4th Marina G. Dayrit Lecture Series with the theme:&nbsp;\u201cTHE NEXT NEW NORMAL FOR MARKETING: BUILDING A SUCCESSFUL MARKETING BRAND IN THE DIGITAL LIBRARY ENVIRONMENT\u201d&nbsp;was conducted via Zoom. The resource speaker,&nbsp; Mr. Ivan Ray T. Verzonilla is the Project Office of the Philippine Retailers Association (PRA) and currently a faculty member at the Far Eastern University Manila.<\/p>\n\n\n\n<p class=\"gtfy-4\">The objectives of this lecture are:<\/p>\n\n\n\n<ol class=\"wp-block-list gtfy-9\">\n<li class=\"gtfy-7 gutenify-list-item\">To understand the evolving marketing strategies that fit to digital library environment.<\/li>\n\n\n\n<li class=\"gtfy-8 gutenify-list-item\">To learn different strategies for handling marketing brand in the digital library environment.<\/li>\n<\/ol>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file gtfy-12\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/paarl.org.ph\/wp-content\/uploads\/2022\/12\/The-Next-Normal-for-Marketing-Building-a-Successful-Brand-in-the-Digital-Library-Environment.pdf\" type=\"application\/pdf\" style=\"width:100%;height:430px\" aria-label=\"Embed of The-Next-Normal-for-Marketing-Building-a-Successful-Brand-in-the-Digital-Library-Environment.\"><\/object><a id=\"wp-block-file--media-b4f5c1a3-416a-4b14-980c-b8aa9bc25f9e\" href=\"https:\/\/paarl.org.ph\/wp-content\/uploads\/2022\/12\/The-Next-Normal-for-Marketing-Building-a-Successful-Brand-in-the-Digital-Library-Environment.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">The-Next-Normal-for-Marketing-Building-a-Successful-Brand-in-the-Digital-Library-Environment<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>On October 7, 2022, the 4th Marina G. Dayrit Lecture Series with the theme:&nbsp;\u201cTHE NEXT [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,31],"tags":[],"class_list":["post-150","post","type-post","status-publish","format-standard","hentry","category-archived-posts","category-mgdmls"],"_links":{"self":[{"href":"https:\/\/paarl.org.ph\/index.php?rest_route=\/wp\/v2\/posts\/150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paarl.org.ph\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paarl.org.ph\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paarl.org.ph\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/paarl.org.ph\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=150"}],"version-history":[{"count":10,"href":"https:\/\/paarl.org.ph\/index.php?rest_route=\/wp\/v2\/posts\/150\/revisions"}],"predecessor-version":[{"id":1862,"href":"https:\/\/paarl.org.ph\/index.php?rest_route=\/wp\/v2\/posts\/150\/revisions\/1862"}],"wp:attachment":[{"href":"https:\/\/paarl.org.ph\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paarl.org.ph\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=150"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paarl.org.ph\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}